Case Study: Project Blue
How Project Blue Transformed from a Service Provider to a Strategic Partner
The Challenge
Project Blue was widely recognized as a workers’ compensation reserve reduction tool but lacked differentiation beyond cost savings. Agencies viewed it as a transactional service rather than a long-term strategic partner. To scale, Project Blue needed to reposition itself as a data-driven, high-impact solution for independent agencies.
The Solution
Ripplebay worked with Project Blue to refine its market positioning, messaging, and brand identity. The shift emphasized:
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Predictive analytics over traditional reporting.
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Strategic advisory services to help agencies optimize renewals.
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Tangible financial impact—highlighting reserve reductions and EMR improvements.
Project Blue launched a new brand identity with a modernized wordmark, a compelling tagline, and refreshed sales materials focused on client outcomes.
The Impact
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Retention rate increased to 92% for high-value clients.
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27-point average EMR reduction, directly lowering client premiums.
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$1B+ in reserves reduced, reinforcing Project Blue’s value as a financial partner.
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Agencies reported higher producer engagement, positioning Project Blue as a differentiator in their sales process.